Edit and Teach Your Brand Mind

Everything is editable, forever

Open Brand Mind from the sidebar. Every conclusion in the brief has hover actions: confirm it, rewrite it in your own words, or dismiss it. Your edits win — a conclusion you've written yourself is treated as the truth from then on.

Teach it, don't configure it

Your Brand Mind keeps learning from how you actually use Krumzi, and turns what it sees into preferences that shape every new design. Here's what it learns from:

Exports — when you download a design, the Mind takes it as a yes: that's a look you were happy to post.

Changes you ask for — every "make the date bigger" or "use our navy" you type after the first version is a correction. When the same correction shows up on two different designs, the Mind saves it as a preference, so you don't have to ask a third time.

Ratings — after a new design, Krumzi asks "How did I do?". Tap Love it or Needs work. A Needs work with a reason ("Fonts", "Looks generic") is the clearest signal you can give, and Krumzi fixes the design right away too.

Edits — change the font or colors across a whole design and the Mind notes it.

Rules you say out loud — tell the AI Designer something like "always use our navy for headlines" or "never use script fonts", and it saves that rule right away for every future design.

Here's the part that keeps it honest: a preference is only saved when it shows up on at least two designs, or when you say it as a rule. One-off changes (a date, a price, a typo) never become rules. Learning shapes new designs; it never changes a design you already made.

Each new preference appears in "What I've learned lately" as Learned from your designs or Saved what you said. Don't agree with it? Tap Undo on that entry. It stops applying to new designs straight away, and the Mind won't learn it again.

Documents — drop brand guidelines, decks, or screenshots of posts you love into "What I've read". Krumzi reads them and shows you exactly what it learned. Costs 2 credits per document.

Conflicts — if a document contradicts something the Mind believes ("your guidelines say navy and formal, your recent posts are pastel and playful"), it asks you to settle it instead of guessing. Pick a side and the brief updates.

Everything it learns shows up in "What I've learned lately", and every entry has an Undo. Correcting the Mind is always one tap.

Re-run the research

Changed your positioning, redesigned your site, moved upmarket? Hit "Re-run my research" at the top of the brief. You'll land on the link screen with your current link filled in. Check it, then hit "Read it". Fresh conclusions replace the unreviewed ones — anything you confirmed or edited yourself stays put.

Used to retake the brand survey? It's gone. Re-running the research is how you refresh your Brand Mind now, and an old survey or setup link opens the research instead.

Entered the wrong link?

It happens. Here's how to fix it:

• While the research is running, tap "Wrong link? Change it" at the top of the screen. The run stops before anything is saved and you're back on the link screen.

• After the fact, hit "Re-run my research" on the brief and replace the link there.

When you point Brand Mind at a different site, it treats it as a fresh start: the colors and fonts it pulled from the old site are replaced, conclusions from the old site are dropped (anything you rewrote by hand survives), and the design system is rebuilt from the new link. Your logo and your designs are untouched.

Want a completely clean slate instead? Go to Settings, open the Brand tab, and use Start Brand Mind over in the Danger zone. That forgets everything Brand Mind learned and reopens the research with your link ready to confirm. Your designs, logo, and brand settings stay.

The classic controls

Want to talk it through? Click Talk to me at the top of the Brand Mind page to chat with your Brand Mind. Custom instructions (rules like "always end with our URL") live in Settings → AI, and you replace your logo in Brand Kit.