Generate Post Ideas

Get batches of on-brand post ideas from Brand Mind, organized by content pillars, and enhance rough ideas of your own. Costs and how it works.

Written By Andrei Terteci

Last updated 7 days ago

Blank-page problem, solved. Post Ideas uses your Brand Mind to generate batches of specific, ready-to-design post ideas that fit your audience and goals, organized under content pillars so your feed has a shape.

Before you begin

  • Post Ideas needs a Brand Mind. Without one, the page shows a Set Up Brand Mind prompt. Ideas are generated from your brand voice and goals, so there's nothing to work from until it exists.

  • Available on every plan.

  • Costs: 5 credits per batch of ideas, 1 credit to enhance an idea you type yourself. Generating content pillars is free. Failed generations don't cost anything.

Step 1: Content pillars

Open Post Ideas in the sidebar (or press G then P). The first time, you'll set up content pillars: the recurring themes your content revolves around, like "Client wins", "Behind the process", "Quick tips". Click Generate My Content Pillars and the AI proposes a set based on your brand voice and goals. It takes around 10 to 15 seconds.

Pillars are what keep a feed from being random. Every idea Krumzi generates is tagged with a pillar, and you can filter by pillar to see where you're heavy and where you're thin.

Step 2: Generate ideas

Click Generate Ideas (5 credits). The AI acts as a social strategist and writes a batch of about a dozen ideas, mixed across six content types:

  • Educational: teach and build authority.

  • Entertaining: earn attention and reach.

  • Inspirational: build desire and shift identity.

  • Behind the Scenes: humanize and build loyalty.

  • Social Proof: reduce doubt.

  • Promotional: sell.

The mix leans roughly 80% value content and 20% conversion content, so you're not getting twelve sales posts. Each idea also picks a format: image, carousel, or video.

Want more? Click Generate More Ideas (5 credits) at any time. New ideas are added to your grid, not replacing the old ones.

What's in an idea

Click any card to open its detail panel. Every idea comes with:

  • A title and description of the post.

  • Visual direction: what the design should look like.

  • A call to action.

  • A copy framework for the caption.

  • Its format (image, carousel, or video), content type, and pillar.

  • Sometimes required inputs: things only you can supply, like a customer quote, a specific number, or a photo. Fill them in the panel and hit Save inputs.

Add your own idea

Have a rough thought? Click Add Idea, type it in a sentence or two, and the AI enhances it (1 credit) into a full idea with description, visual direction, CTA, copy framework, format, and pillar, in the same shape as the generated ones.

Organize

  • Filter by pillar to see one theme at a time.

  • Show created toggles whether ideas you've already turned into designs stay visible.

  • Delete ideas you'll never use from the card or the detail panel.

Turn an idea into a design

Every idea has a Create Visual button that sends it straight to the AI Designer as a fully-formed brief. See "Turn an Idea into a Design".

Tips

  • Update Brand Mind first if your goals have changed. Ideas are only as good as what the AI knows about you.

  • Generate a batch, delete the misses, keep the rest as your backlog. Twelve ideas is a month of posting at three a week.

  • Pair with Batch in the AI Designer to design several ideas in one go.