Edit and Teach Your Brand Mind

Everything is editable, forever

Open Brand Mind from the sidebar. Every conclusion in the brief has hover actions: confirm it, rewrite it in your own words, or dismiss it. Your edits win — a conclusion you've written yourself is treated as the truth from then on.

Teach it, don't configure it

Your Brand Mind learns from how you actually use Krumzi:

Thumbs — rate any design and the Mind files what it learned. A thumbs-down with a reason ("too loud", "not my vibe") teaches it fastest.

Edits — change the font or colors across a design and you'll see a small "Noted" toast. Tap Undo if it read too much into it.

Documents — drop brand guidelines, decks, or screenshots of posts you love into "What I've read". Krumzi reads them and shows you exactly what it learned. Costs 2 credits per document.

Conflicts — if a document contradicts something the Mind believes ("your guidelines say navy and formal, your recent posts are pastel and playful"), it asks you to settle it instead of guessing. Pick a side and the brief updates.

Everything it learns shows up in "What I've learned lately", and every entry has an Undo. Correcting the Mind is always one tap.

Re-run the research

Changed your positioning, redesigned your site, moved upmarket? Hit "Re-run my research" at the top of the brief. Fresh conclusions replace the unreviewed ones — anything you confirmed or edited yourself stays put.

The classic controls

Chatting with Brand Mind, editing custom instructions on the Brand Board, and replacing your logo all still work the way they did.