Writing Effective Prompts

The AI can only design what you describe. A vague prompt leaves it guessing; a specific one gets you close on the first try. Here's what a good prompt looks like in Krumzi.

What a strong prompt covers

1. Purpose. What is this design for? A launch, a tip, a testimonial, a sale.

2. Content. The actual headline, subtext, and call to action. Put copy in quotes so the AI uses it verbatim.

3. Mood. Two or three adjectives: "bold and playful", "quiet and premium", "warm and handmade".

4. Visual direction. Colors, photo vs. illustration, dark or light, anything you already see in your head.

5. Audience. Who's this for? "Busy parents" and "Gen Z gamers" get very different designs.

You don't need all five every time. Format and size are picked with the controls above the prompt box, so you don't have to spell out "square Instagram post" in the text unless it helps.

Good vs. vague

Vague: "Make me a social post."

Specific: "Announce a 20% off spring sale for a plant shop. Headline 'Spring Sale', subtext '20% off all plants this week'. Fresh greens and off-white, one big plant photo, clean and modern."

Vague: "YouTube thumbnail."

Specific: "Thumbnail for a video called 'Perfect Pasta in 10 Minutes'. Close-up pasta shot, big yellow headline, a '10:00' timer badge. High energy, high contrast."

Let the AI do the guessing when you want it to

You don't have to over-specify. If you say "a quote post from Maya Angelou about courage" the AI will pick the quote, the composition, the type, and the palette. If you have Brand Mind set up, it'll do all of that in your brand's voice and look without you asking. Over-directing every detail usually produces stiffer designs than a clear brief plus room to work.

Give it real material

• Attach your photos. Product shots, headshots, screenshots. The AI sees them and can place them directly on the canvas.

• Paste a URL. Drop in an article, product page, or landing page link. Krumzi reads it and the AI can turn it into a design, using the page's real images.

• Attach a voice memo or video. Talk through the brief. It's transcribed (2 credits) and used as your prompt.

• Turn on Search when the design needs facts you don't have on hand: current stats, an event date, a competitor's pricing.

Say what you don't want

Constraints help. "No script fonts", "don't use red", "no stock-photo people", "keep it under three lines of text" all steer the AI without you having to describe the whole design.

Common mistakes

• Too short. "Make a post" gives the AI almost nothing.

• Too long. A page-long essay buries what matters. One or two focused paragraphs is the sweet spot.

• Contradictions. "Minimal, but fill every corner" is a coin flip.

• Placeholder copy. If you don't give it the words, it will write its own. Sometimes great, sometimes not what you'd say.

Iterate instead of restarting

If the first result is 80% right, keep chatting instead of starting over. "Same design, but swap the photo for an illustration and make it warmer" is faster and cheaper than a fresh brief. See "Refine Your Design".

Quick checklist

• Did you say what the post is for?

• Is the exact copy in quotes?

• Did you give a mood or a reference?

• Did you attach the photo you want used?

Four yeses and you're in good shape.