Set Up Brand Mind

Setting up Brand Mind takes a few minutes and is mostly tapping. Here's the flow from start to your first on-brand design.

Before you begin

• Brand Mind is available on every plan, including the trial.

• The brand analysis costs 5 credits. It's charged once per build.

• Have your website URL handy if you have one, and your logo files (PNG or SVG work best, and every variant you have: main, light, dark, icon).

Where it starts

New accounts go through Brand Mind setup during onboarding, right after you name your brand. If you skipped it, click Brand Mind in the sidebar and Krumzi will take you into the setup flow. Your website URL is stored on the brand (you can add or change it later at Settings → Brand).

Step 1: Krumzi reads your website

If your brand has a website, Krumzi fetches it and pulls what it can find: on-page colors, fonts, copy, and real icon assets. You'll see "Reading your website…", "Pulling your colors and fonts…", then "Designing your brand system…". Within seconds a Brand Board appears, pre-filled with what it found. In the background it keeps looking for your brand's true colors and fonts and swaps them in if it finds better ones, as long as you haven't already changed the palette.

No website? No problem. The board opens in a neutral building state and the interview builds your brand from scratch. Krumzi won't invent a generic brand for you.

Step 2: The interview

Next to the Brand Board (or one step at a time on mobile), the AI walks you through a short interview. Every choice is a tap:

1. Colors. If you had a website, the first option is "From your site" with a "these look right?" check, plus two tasteful variations. Otherwise you get two or three palettes tailored to your brand (it may ask a quick context question first, like your industry or vibe). Tap one and the board updates instantly.

2. Fonts. Two or three heading and body pairings, shown as live previews. Tap to apply.

3. Style. One or two quick questions with tappable options to set your visual direction. You can also type your own answer.

4. Custom instructions. "Anything we should always keep in mind?" This is where you put your rules: things to always do, things to never do, phrases to avoid. Anything phrased as "never" or "avoid" also becomes a hard rule the AI's critic enforces.

Progress dots at the top show where you are. When it's done you'll see your finished Brand Board and a Looks great button.

Step 3: Your logos

Tapping Looks great opens a logo step. Drop in every logo file you have at once. Each one is auto-sorted into Main, Light, Dark, or Icon (with a dropdown to correct it). The AI later picks the right variant per design on its own: light logo on dark backgrounds, icon when space is tight. If the only logo Krumzi could find is your site's small favicon, it'll warn you that it's low-res and let you upload the real one.

Step 4: Your first design

Tap Create my first design. Krumzi saves your Brand Mind, writes your colors, fonts, and logos into your Brand Kit, drafts a short brief for a fitting first post, and generates a square design in the editor. This is the moment you see what "on-brand from the first try" looks like.

If you're setting up from the sidebar rather than during onboarding, the last button says Save your brand instead and takes you to your Brand Mind dashboard.

Tips

• Add your website first. It makes the board accurate before you tap anything.

• Don't skip custom instructions. One line like "never use purple gradients" saves you a dozen edits later.

• Upload all your logo variants. The AI can only pick a light logo if you gave it one.

• Manage several brands? Each one gets its own Brand Mind. Switch brands and set up again.