Set Up Brand Mind

Setup is mostly watching

When you create a brand, Krumzi does the work a designer would do before touching a canvas. Here's how it goes:

1. Krumzi researches your brand

Give it your website (or any link where your brand lives — Instagram, a Maps listing, an Etsy shop). The research takes about a minute, and you watch it think out loud: reading your site, finding what customers say about you, checking how similar brands present themselves.

While it works, Krumzi asks you one quick question: who are you creating for? Your own brand, clients, or both. It's one tap, it only ever comes up once, and skipping it costs you nothing. Here's why we ask: someone designing for six client accounts needs different things from someone posting for their own shop, and knowing which you are is how we decide what to build next.

2. Confirm the conclusions

You'll see "Here's what I understand" — a handful of plain-language conclusions about your positioning, audience, voice, and look. Tap to confirm, edit anything in place, or dismiss what's wrong. This takes about 30 seconds, and you can generate designs before you finish reviewing.

Got brand guidelines, a pitch deck, or old designs you love? Drop them in right here — Krumzi reads them and sharpens its conclusions.

3. Build the visual system

While you review, Krumzi also builds your brand kit automatically: colors, fonts, and logo pulled from your site. Then it turns your conclusions into a design system and drops you straight into the AI Designer. Type what you actually need, a post, a story, a flyer, and your first design comes out already shaped by your Brand Mind.

No brand yet? Build one together

If you don't have a website or an established brand, choose "Let's build one together." Krumzi interviews you like a brand strategist — one question at a time, with taste rounds where you just tap the design that feels like you — and you watch your brand brief build itself live next to the conversation. A few answers in, you're ready for your first designs.

Costs

The research pass costs 3 credits and the brand analysis 5 credits. The interviews are free.