Set Up Brand Mind

Setup is mostly watching

When you create a brand, Krumzi does the work a designer would do before touching a canvas. Here's how it goes:

1. Krumzi researches your brand

Give it your website (or any link where your brand lives — Instagram, a Maps listing, an Etsy shop). The research takes about a minute, and you watch it think out loud: reading your site, finding what customers say about you, checking how similar brands present themselves.

2. Confirm the conclusions

You'll see "Here's what I understand" — a handful of plain-language conclusions about your positioning, audience, voice, and look. Tap to confirm, edit anything in place, or dismiss what's wrong. This takes about 30 seconds, and you can generate designs before you finish reviewing.

Got brand guidelines, a pitch deck, or old designs you love? Drop them in right here — Krumzi reads them and sharpens its conclusions.

3. Build the visual system

Next comes the visual setup you may know already: your palette and fonts extracted from your site, a short tappable interview to settle the look, your logos, and then the reveal: three first designs made from your brief, landing one by one as they finish. Each comes with a note from your Brand Mind explaining the decision behind it. Thumbs the ones you like or don't (that teaches it), and open any of them in the editor.

No brand yet? Build one together

If you don't have a website or an established brand, choose "Let's build one together." Krumzi interviews you like a brand strategist — one question at a time, with taste rounds where you just tap the design that feels like you — and you watch your brand brief build itself live next to the conversation. A few answers in, you're ready for your first designs.

Costs

The research pass costs 3 credits and the brand analysis 5 credits. The interviews are free.