Change Backgrounds

The background sets the mood for the whole design. Open the Background tab in the left side panel to change it. Everything below applies to image and carousel designs; the video editor has the same panel plus animation and multiple background segments over time.

The background panel

At the top you'll see a live preview card of the current background with any overlay or dual-tone effect applied. Below it, a segmented control lets you pick the type: Solid, Gradient, Mesh or Transparent.

Solid

One flat color. Click the color chip to open the picker (visual picker, hex code, or your brand colors), or pick from a row of curated solid presets. If you have a Brand Kit, a Brand row shows your own colors as ready-made tiles.

Gradient

Blend up to four colors. Add a color with the dashed plus chip, hover a chip to remove it, and click a chip to change it. Drag the angle dial to any exact angle from 0 to 359° (it snaps lightly near the 45° steps) or use the Up, Right, Down and Left quick chips. Sixteen preset gradients and, with a Brand Kit, high-contrast brand color pairs are one click away.

Mesh

An organic blend of three to five colors that looks modern and premium. Pick from real mesh preset tiles or brand-tinted mesh palettes, edit the color chips, and hit Shuffle on the preview to re-roll where the color spots sit until you like the composition. In the video editor, mesh backgrounds can also be animated with a speed slider.

Transparent

No background at all. The canvas shows a checkerboard, which won't appear in your export. Use it for logos, stickers, overlays and web graphics. When you export, choose PNG or WebP and turn on the transparent-background toggle in the export popover; JPG can't hold transparency.

Photo backgrounds

Any background can carry a full-bleed photo behind everything: it's cover-fitted and centered, with an optional blur so your text stays readable. This is the go-to look for product and ecommerce ads. Ask the AI ("use the product photo as a blurred background") or set it from the background settings.

Overlays and dual tone

Below the type controls are two thumbnail grids that preview each effect over your current background:

• Overlay: None, Grain, Vignette, Halftone, Dots, Grid, Paper. Adjust the opacity for a subtle texture.

• Dual tone: None, Spotlight, Aurora. Aurora animates in video designs.

Both are hidden for transparent backgrounds.

Keeping it on brand

• Use your primary brand color as a solid for bold, unmistakable posts.

• Build gradients from two brand colors, or grab one from the Brand row.

• Brand Mind steers the AI's default background choices toward your palette on every plan.

Tips

• Check contrast: light text on a light mesh is the most common readability problem.

• Busy mesh or photo backgrounds work best with simple foreground layouts.

• Type it instead: "make the background a dark navy to purple gradient at 135 degrees with a grain overlay."